Sales Leads Generation
A crucial part of many Web 2.0 Internet generation’s experience, podcasting comes with an extraordinary opportunity for B2B marketers to give their reach and optimize their lead-generation initiatives. Indeed, podcasts really are a great tool to attain to be able to new audiences that could have previously passed over on your own message. Because podcasts are highly portable and convenient access to, they’re ideal for C-level as well as other highly mobile targets. They blend the dynamic and fresh content of live events with all the convenience and linkability of archived resources. Lead Generation Follow these simple rules and you’ll soon be traveling on the road to bolstering your company’s thought leadership position and generating qualified leads for your sales program. #1 DO Establish Performance Metrics At Bulldog, should we can’t measure it, we won’t practice it. If you need to incorporate podcasting into your lead-generation program, consider how one can apply an identical ROI and lead management while you would your other lead-generation initiatives. Quite simply, try to ask yourself the subsequent questions before diving in headfirst: What have you anticipate to achieve with the podcast? Leads? Brand awareness? The type of message do you wish to deliver? How on earth will you measure performance? Though performance metrics are basic, they’re critical to your success of most modes of lead generation. The rest is speculation. #2 DO Optimize Your Podcasts with Syndication Technologies Podcasts are, fundamentally, audio or video episodes, delivered (or “pushed”) to subscribers, who will access the latest podcast at their convenience. There are plenty of free podcast players (also referred to as “podcatchers”) available, essentially the most well-known being iTunes. But remember: Podcasts aren’t just MP3s or audio downloads. They’re built to benefit from syndication technologies, including several XML-based languages similar to RSS (Really Simple Syndication), and also data tagging formats including ID3v2 and iTunes. Also a podcast with well-designed landing page at the company’s own site can limit its external visibility (or footprint) to its audience. Optimizing your podcast to receive syndication and content tagging technology can drastically increase the visibility of your podcast program. Sydney Directory And despite just what the name suggests, podcasts don’t require an iPod, or another method of portable player as far as that goes. Indeed, the vast majority of podcast subscribers listen to podcasts at their computers but not on portable devices. Nevertheless, many podcasts are simply transferable to portable devices, especially if they’re in sync with all the subscriber’s music software. #3 DO Embrace a Changing Web 2.0 Universe Podcasts are still rapidly evolving with several competing but not always inter-compatible standards. As these standards evolve (RSS, Atom, iTunes, etc.), so did the range of features supported by podcast players. Make sure your lead-generation podcasting campaign is able to benefit from new features as they definitely become supported by major podcast players. If you happen to be pondering a DIY way to podcasting, a word of caution: For the syndicated nature of podcasts (one podcast appearing in several unique places), one can’t always anticipate exactly what a podcast will end up being appearing like when finally accessed by way of the audience. Formats and features change rapidly, and interoperability is not guaranteed and could rapidly overwhelm the do-it-yourself B2B podcaster. Bulldog Solutions presents an easy way to extend your company’s thought leadership message on the Web 2.0 universe. Our ThoughtCasting Lead-Generation Podcasting Series is known as a complete podcast program with registration, lead scoring, subscription support and rich embedded data, including hyperlinks to additional resources, ensuring an expensive experience for members. It’s built to present a professional appearance in major podcast players and aggregators, including iTunes, My Yahoo!, Google Reader, netvibes, NewsGator and Juice (formerly iPodder), among numerous others. What you ll end up with is known as a fully featured, professional-quality podcast series that bolsters your company’s thought leadership position while providing qualified encourages your company profitability team.